There’s this popular Japanese maxim that says we all have three faces to show– what the world sees, what we save for friends and family, and the parts known only to us. WordPress works much in the same way, but with your site as visitors see it, the backend we’re all familiar with, and all the code hidden up in the platform’s guts.

A site’s WordPress theme is, for all intents and purposes, the face it shows the world. It’s not all looks, though. Themes don’t just communicate one’s aesthetic preferences, but also gives a good glimpse of what experiences you have to offer. Given the internet’s terribly erratic attention span, landing that impression the first time really counts.

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